Felix Mendelssohn’s “Elijah”—for it’s dramatic, emotional and powerful music—is considered one of the greatest oratorios ever written. This performance was presented by the  Memphis Masterworks Chorale of Second Presbyterian Church, Memphis, Tennessee.

In order to achieve a raw and emotional primary visual, I pulled out the bamboo brush. After lots of trial and error, I landed on this inky and roughed hand-lettered text for the main title.

The supporting graphics are fire and a raven. And I think the age-old rule goes, if you CAN use fire and a raven, you SHOULD use fire and a raven.

Since 2011, I’ve worked in the User Experience group at Hilton—one of the most highly regarded names in the global hospitality and travel industry. I’ve had the honor of working on some sites for some beautiful properties and leading brands.

I enjoy lots of different aspects of web design—from putting on my copywriter hat and writing an impromptu headline—to developing user-based design patterns, to wiring out frameworks geared toward displaying shared content components—and more!

Check out a few sites I’ve worked on here: Miramonte Resort, Hilton Sedona, and HiltonHawaii.com.

Moss-Carpenter is a new construction company that serves the Mid-South region. With offices located in Arlington, Tennessee, they believe in building relationships that are every bit as strong as the buildings they build.

I truly enjoyed helping them with naming and creating the identity for their new company, as well as with launching their corporate brand and website.

One of the cooler things that I’ve gotten to be part of at Hilton is the creation of graphic and interface assets for things like the Hilton Honors App.

I created an icon set that included an image that became the main graphic for the launch and use of digital key— a part of the Hilton Honors app that smartly turns your mobile device into a room key.

Knowing my work is representative of something thousands of customers have a positive association with is cool. As we tested and launched the product, there were many celebrations, and t-shirts were made as well!