I love crafting identity, beautifully & creatively.
I’m a wide-eyed designer with a passion for making smart things. Some of my best work is below.
A local sports league spun into a wearable identity
I’ve been playing with the Memphis Ultimate Disc Association (MUDA) for over 15 years. So, as a player and member of this community, I jumped at the opportunity when this beautiful group of circular plastic-chasers approached me to take on their brand identity design work.
The concept and shape of the iconic Memphis Bridge are foundational to the identity system. This and the following two images are from the rationale presentation I made to sell the big idea.
Historically, the league had utilized a squid as a symbol for the group. I noticed if the bridge was duplicated and rotated eight times, it created an intricate cephalopod-like shape.
Enclosing that shape in a circle felt right for a frisbee league. The star or “octogram” in the middle provided a unique graphic twist—paying tribute to the stars on the Tennessee state flag.
Ultimately, after working through typography, color, and graphic element creation, I provided a set of standards and usage rules in document form.
A team-building event where what’s made are friendships
Obsessive Type was an afternoon typography-themed workshop I coordinated as an outing for designers in Hilton’s User Experience Group. The Stefan Sagmeister quote, “Obsessions make my life worse, but my work better” inspires the concept behind the event.
Photo: Ryan Rhea
This workshop was one of a few our group enjoyed covering design-friendly topics like typography and printmaking, tools and photography.
“Obsessions make my life worse and my work better.”
— Stefan Sagmeister
It’s always nice to have an opportunity to flex my headline writing and advertising muscles. These posters promote the event with a little inside typography humor.
Hi! I’m Carl Fox—an award-winning graphic designer living and working in Memphis, Tennessee. I currently work for the User Experience group at Hilton where my focus lies in creating digital experiences that inspire people to book our world-class hospitality and travel offerings.
When I’m not being creative, I’m hanging out with my wife, three awesome kids, and my wee pup, Frankie. You can also find me after hours at Shelby Farms painting landscapes or dropping dimes playing the emergent game of Goaltimate.
I truly love the practice and process of design, no matter the form, need, shape or function. If you have a need, I’d love to connect. Cheers!