Memphis Ultimate Disc Association

Branding & Visual Design System

A local sports league spun into a wearable identity

I’ve been playing with the Memphis Ultimate Disc Association (MUDA) for over 15 years. So, as a player and member of this community, I jumped at the opportunity when this beautiful group of circular plastic-chasers approached me to take on their brand identity design work.

Black and white graphic showing the Memphis "M" Bridge the words "Memphis 'M' Bridge are underneath
Black and white graphic showing a circular-shaped image made up of the Memphis "M" bridge rotated eight times
Black and white graphic showing a circular-shaped image made up of the Memphis "M" bridge rotated eight times, enclosed in a circle the words "OOOOoooo" are underneath

The concept and shape of the iconic Memphis Bridge are foundational to the identity system. The rationale presentation included the above images showing the thought process behind the mark. Standards documents illustrate usage guidelines for the brand.

Graphic showing panels of the Memphis Ultimate Disc Association graphic style, typography, color and brand standards

The icon and implementation need to be something the group is proud to wear. I think the design work ultimately (pun intended) accomplished that goal.

A large group of ultimate frisbee players wearing purple jerseys showing the MUDA icon

©2019 Carl Fox the 4th. All Rights Reserved.