I’ve been playing with the Memphis Ultimate Disc Association (MUDA) for over 15 years. So, as a player and member of this community, I jumped at the opportunity when this beautiful group of circular plastic-chasers approached me to take on their brand identity design work.

The concept and shape of the iconic Memphis Bridge are foundational to the identity system. The rationale presentation included the above images showing the thought process behind the mark. Standards documents illustrate usage guidelines for the brand.

The icon and implementation need to be something the group is proud to wear. I think the design work ultimately (pun intended) accomplished that goal.