Customer Experience & Digital Product Design

I’m a creative, inspiring design leader with extensive experience in web and graphic design. My career goal is to hone my abilities to create gracefully, to multiply value, and benefit all. I love decoding business objectives and translating them into compelling design solutions, no matter the medium. I have exceptional skills in driving successful design initiatives with large companies on any organizational level. I’m a capable and quick decision-maker, always seeking efficiencies in deadline-driven environments and within strict budgets.

Experience

Product Design Lead
Hilton
2018 to Present

I lead the design and agile teams in producing attractive and functional web products. I love cultivating the knowledge of a customer-base to create engaging websites and digital experiences. I also help with evangelizing and building our design system and style standards in adherence to current accessibility, brand, and design standards.
A few massive-scale projects I’ve helped design into the Hilton world are

Hotel brand and property web product
Capably led and motivated the web design effort to produce Hilton.com’s 16 brand websites on a shared React responsive framework. Spearheaded design efforts to replace legacy homepages, which received over 31,000,000 unique visitors in 2018. Launched slice 1 of property sites, encompassing over 4,200 hotel websites.

Search and booking web product
I drove the creative execution of user testing of a revamped reservation flow and interface. Achieved successful results after up to 6 rounds of user testing; design elements are currently featuring on a Hilton’s new Reservation and Booking Tunnel.

Groups, meetings and events web product
Lead the creative execution of three products related to group bookings at Hilton—10+ room bookings, group and venue shop, and search and personalized group pages. Group bookings took off, exceeding projected expectations in revenue for group reservations.

Design Supervisor
Hilton
2015 to 2018

I was responsible for operational, financial, and staffing functions related to digital and graphic design. I led design reviews, set resource capacity and forecasting, conducted yearly performance reviews, approved cost estimates, made personnel assignments, and was responsible for contractor timecard approvals.
One of my favorite projects I’ve ever overseen was

In-house agency branding
I was design lead in creating the brand identity for the D3 team, our creative department that fully embraced the new visual identity and experienced rapid expansion—growing from around 60 employees to more than 200 in less than three years.

  • Awarded the 2016 In-House Agency Forum (IHAF) In-House Agency of the Year
  • Recognized with a 2017 American In-House Design Award

Senior Web Designer
Hilton
2011 to 2015

I consulted with executive leadership teams to design and produce branded products for executive programs; excelled at creating a vision and conceiving designs were meeting deadlines and requirements. I delivered subject matter expertise on design capabilities; influenced business decisions through informed guidance. Influence business decisions through informed research.
A few hospitality-based projects I did all the design work for

Luxury websites
I designed and delivered customer-engaging websites for Miramonte Indian Wells Resort & Spa and Hilton Sedona Resort at Bell Rock.

  • Both sites Received Hospitality Sales & Marketing Association International (HSMAI) Adrian Awards

Freelance Graphic Designer
Fox Design Co.
2010 to 2011

I collaborated with clients to provide expertise in brand identity, creative oversight, graphic, and web design. I delivered persuasive presentations, effectively recommending graphical elements that meet clients’ needs. I managed and coordinated multiple concurrent design projects.
My highest-awarded project of all time was

Memphis Children’s Clinic brand identity
I developed a new logo providing the clinic flexibility in representing itself over its six offices.

  • Awarded five of five stars in judging, winning a 2011 UnderConsideration Brand New Award
  • Featured in IndexBook’s LogoBook
Skills
Collaboration

UX Workshop facilitation, naming, brainstorming processes, Slack, Cisco WebEx Teams, Basecamp.

Design and Accessibility

Adobe Creative Suite (Photoshop, InDesign, Illustrator, XD), CSS, HTML, ModX, WordPress, aXe, Principle, InVision Studio, Sketch, Figma.

Scrum and planning

Harvest, Microsoft Exchange, Microsoft Office Suite Jira and Zeplin.

Education

B.F.A. in Graphic Design
Mississippi State University
2000

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